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Wednesday, February 20, 2013

Blizzard and Sony Sittin' in a tree...

So apparently Sony and Blizzard have decided to enter a sort of civil union. I can only assume that this is the economic equivalent of crossing the streams which, as we all know, turns out just fine. It even makes a delicious confection out of an uptown New York high-rise. I'm not sure why anyone would be inclined to play Diablo 3 on machine that in most cases would be inferior to a moderately priced computer, but what the  hell. It didn't stop me from playing Brood War on a N64.
However, with all the of the hullabaloo surrounding the fate of the console industry, it seems like a brilliant move for Sony. (Sometimes I forget that sarcasm doesn't play well with text.) They're basically saying, "hey you remember that game that came out over a year ago? Our experimental prototype that we haven't even finished yet can totally, kinda, maybe play that... We hope."
But from the Bliz side, they just kinda get to hang out and transfer a game to console that they've already made successful, so that maybe they move a few more units and make a little extra doe. If not, oh well, they still got three more installments of Star Craft 2; a game that sold 4.5 million units in the first five months on market. Soooooo, this makes me wonder, "what's in it for Bliz?"
Probably not a whole lot considering their widespread success to date. To find the answer we might need to dig a little deeper and ask, "what's in for Activision?" Well, nothing. Activision is a sister company to Blizzard in subsidiary to Vivendi Games. You were stupid for even asking that. However, if we view the whole Activision Blizzard, Vivendi thing as one big happy (if not incestuous) family, then we might realize that while Blizzard is the successful Ivy League graduate that went on to become a billionaire philanthropist noble prize winner; Activision is the ditsy sister that squandered her take of grandma's inheritance on a Mexican tit job and has to work the night shift at Denny's just make ends meet for her three illegitimate bastard children.
Offensive run-on sentences with a lot of words and logic twists; I'm pretty sure that's quality writing.
But back to the task at hand. What we have is a business move that's beyond Blizzard or Sony. It's Vivendi saying, "hey Blizzard you're good at things. Do those things over here with these guys so I can make more money. Oh and Activision, go to your room."
I wouldn't be a bit surprised if Call of Duty: Orc Ops is in the works.

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